Lumenary Pro launches franchise model for permanent outdoor lighting

Lumenary Pro is rolling out a franchise opportunity from Green Bay, Wisconsin, to expand its permanent outdoor lighting business through local owners nationwide. The model pairs company-generated sales, hands-on training and premium lighting products as the company looks to lower one of the biggest hurdles for new operators: finding qualified customers.

Why it matters: - Lumenary Pro is using franchising to expand a premium outdoor lighting business into more U.S. communities. - The model is built to give new owners a head start with closed sales, training and operational support. - The approach is aimed at reducing the sales burden that often slows new franchise operators.

What happened: - Lumenary Pro launched a franchise opportunity for its permanent outdoor lighting business. - The company is based in Green Bay, Wisconsin. - The franchise rollout is targeting local business owners across the United States. - The company is actively seeking future franchisees. - Founder Mike Bennett leads the business alongside Jayde Syrnyk and Zachary Syrnyk, who have been involved since day one.

The details: - Lumenary Pro says its franchise model combines company-generated sales support, premium products and hands-on training. - The in-house sales and marketing team secures completed customer sales before franchisees begin installation work. - Franchisees can then focus on installations, neighborhood referrals and local prospecting. - Bennett said the company wanted to create opportunities for aspiring and current entrepreneurs to start a business or add revenue using a proven brand. - Bennett said the franchise structure is designed to help Lumenary Pro control quality and customer satisfaction. - Bennett said the leadership team has decades of sales and marketing experience and has helped grow businesses that generated more than $100 million in annual revenue. - The company’s lighting system includes high-performance brightness, color quality, customizable animations, intuitive app controls and an emphasis on long-term safety and reliability. - Franchisees train at the company’s headquarters near Green Bay, Wisconsin. - Training covers installation techniques, sales strategies and business development practices. - Each franchise owner installs a lighting system from start to finish under Lumenary Pro supervision before completing training. - Master installers provide phone or video support after training. - The company also uses technology to upload jobs and quality check them before sign-off. - Lumenary Pro says it has grown to more than 100 team members. - Bennett says the company remains owner-led, with all three owners involved in day-to-day operations.

Between the lines: - The franchise pitch appears built around lowering the risk that often comes with starting a service business from scratch. - By pre-selling jobs centrally, Lumenary Pro is shifting one of the hardest parts of the business away from local owners. - The company is also leaning on a small-business message, with Bennett emphasizing that the business is not backed by hedge funds or billion-dollar investors.

What's next: - Lumenary Pro plans to keep recruiting franchisees as it expands nationwide. - Interested buyers can connect with the company at more information. - The company’s franchise network will likely hinge on whether its sales-driven model can scale while maintaining installation quality.

The bottom line: - Lumenary Pro is betting that franchise buyers will want a business model that combines premium products with built-in sales support and hands-on field training.