Outlets at The Dells adds restaurant and 3 retailers for summer

By AI, Created 4:22 PM UTC, May 18, 2026, /AGP/ – Outlets at The Dells in Wisconsin Dells is adding Draft City Taproom and three new retailers as it looks to expand beyond shopping into dining and social gathering. The openings, scheduled for May and later this summer, are aimed at drawing more locals and tourists to the center.

Why it matters: - Outlets at The Dells is broadening its appeal beyond outlet shopping with new food and retail options. - The additions are designed to create more reasons for shoppers and visitors to stay longer and return more often. - The move responds to shopper demand for more dining at the property.

What happened: - Outlets at The Dells announced several new tenants for Summer 2026 in Wisconsin Dells. - Draft City Taproom, a locally owned restaurant, is slated to open later this summer. - Tickled Pink Makers Market opened in May 2026. - Buckle opened in May 2026. - Lush Latte is scheduled to open in May 2026.

The details: - Draft City Taproom will offer craft beer, pub-style cuisine and a social atmosphere. - The restaurant is positioned as a place for post-shopping drinks, weekend meetups and summer evenings. - Tickled Pink Makers Market focuses on handmade goods, artisan products and items from local and regional makers. - Buckle brings premium denim, apparel and personalized styling. - Lush Latte will serve specialty coffee, handcrafted drinks and light bites. - Michelle Zuelke, general manager of Outlets at The Dells, said the center has long been known for fun and fashion and will now also be known for food. - Zuelke said the new stores and food options are a response to shopper requests.

Between the lines: - The center is trying to become more of an all-day destination, not just a place to shop. - Adding both a restaurant and a café suggests Outlets at The Dells sees food as part of the traffic-driving strategy. - The mix of national and local brands helps the center balance familiarity with a more local feel.

What’s next: - Draft City Taproom is expected to open later this summer. - Outlets at The Dells is directing guests to more information and updates for grand opening details and a first look at the restaurant. - The center says it will share updates on social media as openings approach. - Outlets at The Dells continues to market itself as a 271,000-square-foot shopping center with more than 60 retail brands and savings of up to 70%.

The bottom line: - Outlets at The Dells is using new dining and retail tenants to turn a shopping stop into a fuller summer destination.