Only Tires launches with fitment guarantee and 18,000 installers

By AI, Created 11:20 AM UTC, May 20, 2026, /AGP/ – Only Tires, a new Wisconsin-based online tire retailer, launched in spring 2026 with guaranteed tire fitment, free shipping in the lower 48 states and a network of more than 18,000 installer partners nationwide. The company is also promoting a launch giveaway tied to its #ShowUsYourTires campaign, including a grand prize of tires for life.

Why it matters: - Online tire shopping has often forced drivers to guess on fitment, installation and shipping logistics. - Only Tires is trying to remove that friction with a guaranteed fitment promise and a large installer network. - The launch gives American drivers a one-stop option for buying tires online and getting them installed locally.

What happened: - Only Tires launched in spring 2026 as the newest division of Enthusiast Enterprises Inc. - The retailer is based in Wrightstown, Wisconsin. - The company introduced a guaranteed tire fitment model for every order. - Only Tires also launched the #ShowUsYourTires giveaway promotion to mark the debut.

The details: - Shoppers enter their Year, Make and Model to get curated tire recommendations. - Recommendations factor in use case, tread life, warranty coverage and style. - Only Tires says its proprietary fitment data and aftermarket expertise ensure every tire sold fits the vehicle ordered. - Orders can be shipped to more than 18,000 partnered installer shops nationwide. - Customers can also choose home delivery on all orders. - The catalog includes more than 100 top-selling tire brands, including Michelin, Nitto and Goodyear. - All orders ship free to the lower 48 states. - Financing is available at checkout. - The company is offering a free-set-of-tires giveaway through social media. - Participants can tag @OnlyTires with #ShowUsYourTires for a chance to win monthly. - The landing page for the campaign also accepts entries. - One grand-prize winner will receive tires for life. - Shoppers can sign up with an email address to unlock additional discounts. - Only Tires says the service is supported by dedicated customer service.

Between the lines: - The launch combines product selection, fitment assurance and installation access in one transaction. - That positioning targets shoppers who want an online purchase but still need local service. - The giveaway appears designed to drive awareness while building an email list and social reach.

What’s next: - Only Tires is expected to use the launch campaign to attract early customers and expand awareness of the new brand. - Monthly prize selections will continue through the #ShowUsYourTires promotion. - The retailer will likely lean on its installer network and shipping offer as its main customer acquisition tools.

The bottom line: - Only Tires is entering the market with a simple pitch: guaranteed fit, broad brand selection and nationwide installation support.